Summer Reading Program

The Summer Reading Program was created as a community outreach initiative spanning 380 affiliate and branded locations. It aimed to increase visibility among parents of young children who may need orthodontic care, while strengthening Smile Doctors’ presence within local communities. A range of supporting assets was developed, including emails, bookmarks, posters, flyers, reading logs, TV graphics, and branded merchandise.

To better connect with a younger audience, the visual direction leaned into a playful doodle-style approach. This created a more approachable and engaging feel, while subtle motion elements added a sense of whimsy and helped the campaign stand out.